Travel to Social Media Marketing World off the table? Get all of the great content at a fraction of the price with an On-Demand ticket. In the pop-up window, click on the pencil icon at the top-right corner.ģ Days of World-Class Training-Zero Travel! On your LinkedIn profile, click on Contact Info on the introduction card. In addition to the branded cover photo, encourage employees to add the LinkedIn company page URL to the Contact Info section of their personal profile.ġ. Also, avoid placing text or your brand name in the lower-left corner where the personal profile photo appears. Make sure the image looks good on both desktop and mobile. Provide a Branded Cover Photo for Employees' Personal Profile Introduction CardsĬreate a branded cover image to share with employees for use as the background on their LinkedIn personal profile. To encourage employees to add your company page in these places, add these steps as part of your new employee onboarding process. Only a LinkedIn member can add the company to their personal profile in the Experience section. Note: you can't add an employee to the company page. #1: Leverage Employee Personal Profiles to Increase Company Page VisibilityĮmployees can add your company page to their LinkedIn personal profile in three key places: the Experience section, introduction card, and Contact Info. Here are some tips to help you engage your employees with your LinkedIn company page strategy. Additionally, internal LinkedIn research shows that employees are 60% more likely to engage with posts from coworkers vs. If your employees use LinkedIn, encouraging them to engage with your company page and its content can yield significant results.Īccording to LinkedIn, on average, employees have 10 times more 1st-degree connections on LinkedIn than a company page has followers.
While LinkedIn company pages are great for showcasing products and services and providing insight into the company itself, many page admins struggle to get engagement on the content they post.
Why Employee Engagement Matters to Your Company Page In this article, you'll discover how to create a LinkedIn company page strategy for more exposure and engagement. Want more people to engage with your LinkedIn company page? Wondering how your employees can help?
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